“My mission is to build the ecosystem for a cleaner, smarter, and more sustainable Arab world.”
- Alaa El Fanagely, EV Pioneer & Entrepreneur
With a journey spanning over two decades in the automotive industry, Alaa El Fanagely's story is one of evolution and foresight. Starting with a deep foundation in traditional mechanics, he built a reputation for excellence and customer trust, establishing the successful Rally Auto Services.
However, witnessing the global shift towards sustainability, he recognized a pivotal opportunity—and a responsibility. He boldly pivoted, dedicating his focus to becoming a leader in the electric revolution, driven by the belief that a sustainable future is not just possible, but essential for the Arab world.
We are at a turning point. Embracing electric mobility is a strategic imperative for our economy, our environment, and our future generations.
My Journey
2010
Founded Rally Auto Services
Started a journey into the automotive service industry with a focus on quality and customer trust.
2018
First EV Service Center Launch
Pioneered the first specialized service center for electric vehicles in Egypt, anticipating the market shift.
2022
Elected Chairman of EAA-SMEV
Took on a leadership role to shape policy and promote smart mobility on a national and regional level.
2024
Launched 'Investing in People' Initiative
Established a program to train and empower the next generation of EV technicians and engineers.
Core Values
Constantly seeking and implementing cutting-edge technology to stay ahead of the curve.
A deep-rooted commitment to environmental stewardship and a greener future for all.
Empowering the next generation is the only way to secure a sustainable and prosperous future.